branded solutions beyond the forecast

How It Works

Icebreaker Studios, The Weather Channel's branded content arm, will integrate your brand in the millions of weather-related and weather-adjacent conversations happening daily via branded content that is easily:

Targetable

Native stories are triggered through audienceFX, locationFX, weatherFX.

Shareable

Our social reach and engagement has grown exponentially, surpassing many competitors in the content space.

Discoverable

We have impactful promotion engines, cross-platform scale and off-channel reach.

Our Content Categories

With every visit to The Weather Channel web, mobile and social, our fans can count on compelling content to keep them safe, learn something new, see something cool and leave with a smile.

Weather

Severe weather, forecasts,
breaking weather news

Earth

Nature, science,
environment

Life

Travel, health, home,
sports & recreation

Laugh

Fun, share-worthy,
uplifting

Our Overall Reach
Case Studies
About

Millions come to us for the most accurate forecast in the world. Now they are staying and engaging with our content across all screens for content on travel, science, health, outdoor adventure and more. Our editors are dedicated to providing our users with premium storytelling and expert service that not only informs decisions -- but inspires passions.
Get In Touch
The Weather Channel
1177 Avenue of the Americas,
New York, NY 10036
1.855.782.5268
sales@weather.com